Cycling is a fight against yourself. It's overcoming one's limits. It's pushing yourself further, higher and faster. Cycling is you and the road, you and the mountains, you and the mud.

They say cycling is a solitary sport, but not always.

Cycling is companionship and consideration. It's stopping to help someone on the road. It's waving when you see a fellow cyclist.

Cycling is being the strongest or the weakest, the spinner or the pusher, the Fred or the pro, but never leaving anyone behind.

Our brand was born out of a shared ritual: pedaling together. We revel in cycling culture and the kits that have always been part of it. In 2016, we proudly began to design kits in Madrid. What started as kits for our friends has become kits for cyclists around the world. We're about community, quality, and craft.