We seek to redefine the cycling landscape by infusing unparalleled quality with modern design.

We see our gear as a portal that unlocks your inner-world through the repetitive act of pedaling– as a tool that inspires you to explore the world around you while entering a mental state of self-discovery.

Our founder, Hugo Huerga, is a cyclist through and through everyone on our team rides. Ndlss® started with a simple question on a long ride: which kit truly reflects my aesthetics and ethos?

Hugo started searching for factories across Spain learning what real quality demands. He couldn’t find everything here, so he went to Italy where he encountered the people that could deliver the level of detail and care he desired.

With Italian materials and makers, he began creating kits he genuinely wanted to wear on the bike. This is the foundation of Ndlss®.

As we climb, our community grows and we’re excited to share that we’ve opened up our first brick-and-mortar, Ndlss® Space™,  here in Madrid. Along with this milestone, we’ve put together a rag tag crew of our fastest friends and sent them out to compete on gravel roads with NDLSS on their back. Meet our team: Undefined™.